A restaurant chain that charges twice as much for a meal in one location as it does in another? You would think that’s a recipe for angry customers.
But Everytable in Los Angeles is betting that this will prove a successful business model — while also serving up a hefty side of social mission.
Here’s the concept behind the new chain: Customers walk in and grab a to-go container of premade, healthful meals prepared by chefs who’ve previously worked in some of the finest restaurants in LA and New York. They can heat the meals up in microwaves at the restaurant, or take them home to enjoy. And everything is priced affordably — though the price changes, depending on the neighborhood. The goal is to make nutritious food more available to everyone.
The first location opened earlier this summer in South Los Angeles, a low-income area. The next one will soon open in a well-off neighborhood of downtown LA, and there are plans for outlets in other parts of the city. Each location will have the same exact menus and décor, but with different price plans.
Photos: Courtesy of Everytable